American Flori Roberts was the first to develop a line of cosmetics for women of color in 1965, available in major American department stores. Before Flori Roberts, African American women had to mix and match foundation and powder colors in order to achieve a suitable shade. Yet, since these colors were not formulated for darker skin tones, blending them often gave the skin a chalky, gray overcast. Because the Flori Roberts formulations were precisely designed to match the skin pigmentation of African-American women, the result was a diverse cosmetic line with a variety of natural looking shades for African-American women.
Today the brand has lost none of its appeal. Flori Roberts has a comprehensive range of quality color cosmetics that include foundations, face powders, blush, eye and lip makeup that will make you feel great.
The brand is also synonymous with serious skin care and recently launched the first-ever skin care, Enlighten, using Emblica (a plant extract) which is a dramatically effective and natural way to even-out skin tone, fade discolorations and brighten the skin.
Its cutting edge mindset has kept Flori Roberts on the technological fast-track for over 50 years. The latest, highly pigmented, mineral eyeshadow performs miracles for colored skin and the luxurious lipsticks lift your glamor content in no time at top level.
Billie Blair, one of the first African-American supermodels was a fan right from the start. Also the actors from the television series Grey's Anatomy use Flori Roberts make up. And they look great, right?