Flori Roberts

  • 1st cosmetics brand in the US developed specifically for women of color
  • Launched in 1965 by American Flori Roberts
  • Still trendsetter in the luxury segment

American Flori Roberts was the first to develop a line of cosmetics for women of color in 1965, available in major American department stores. Before Flori Roberts, African American women had to mix and match foundation and powder colors in order to achieve a suitable shade. Yet, since these colors were not formulated for darker skin tones, blending them often gave the skin a chalky, gray overcast. Because the Flori Roberts formulations were precisely designed to match the skin pigmentation of African-American women, the result was a diverse cosmetic line with a variety of natural looking shades for African-American women.

Today the brand has lost none of its appeal. Flori Roberts has a comprehensive range of quality color cosmetics that include foundations, face powders, blush, eye and lip makeup that will make you feel great.

The brand is also synonymous with serious skin care and recently launched the first-ever skin care, Enlighten, using Emblica (a plant extract) which is a dramatically effective and natural way to even-out skin tone, fade discolorations and brighten the skin.

Its cutting edge mindset has kept Flori Roberts on the technological fast-track for over 50 years. The latest, highly pigmented, mineral eyeshadow performs miracles for colored skin and the luxurious lipsticks lift your glamor content in no time at top level.
Billie Blair, one of the first African-American supermodels was a fan right from the start. Also the actors from the television series Grey's Anatomy use Flori Roberts make up. And they look great, right?

Flori Roberts Luxury Lipstick

Flori Roberts Luxury Lipstick

Dazzling range of dynamic lip color formulated for full coverage, lasting color and extrapordinary lips.
Flori Roberts Foundation Stick

Flori Roberts Foundation Stick

Finally, a stick foundation without the chalky base. Base Strokes Foundation Stick is convenient to apply and offers you medium to full coverage with an unmatched ease of application.
Flori Roberts Shine Away Oil Blotting Primer

Flori Roberts Shine Away Oil Blotting Primer

This lightweight primer completely controls oil to give you a beautiful, shine-free finish.
Flori Roberts Ultimate-C Cleanser

Flori Roberts Ultimate-C Cleanser

An energizing creamy cleanser that will maintain your skin's moisture balance while revealing softer, smoother and brighter skin.

SALE

Flori Roberts My Everything Creme

Flori Roberts My Everything Creme

All-in-one, multi-purpose miracle cream used for day, night, eye, throat, firming, wrinkles and stress. Hazelnut oil and licorice extract nourish and soften skin while calendula, chamomile and vitamin A to smooth, calm and increase the skin's elasticity.

€30,00 €24,00

Information
Flori Roberts Cream To Powder

Flori Roberts Cream To Powder

This rich cream to powder foundation gives light to full coverage for all ranges of black skin. Easy to blend, light as a feather.
Flori Roberts Oil Free Moisturizer

Flori Roberts Oil Free Moisturizer

This ultra-light, oil-free moisturizer with natural oil-absorbing starch, herbal extracts and SPF15, helps control oil shine while leaving skin feeling smooth and toned.
Flori Roberts Corrective Concealer

Flori Roberts Corrective Concealer

This concealer smoothes on, covering dark circles, and tiny imperfections. It has a matte finish.
Flori Roberts Daily Defense Light SPF-15

Flori Roberts Daily Defense Light SPF-15

This light-weight moisturizer protects and serves up super hydration.
Flori Roberts Perfect Tone - Cleansing Foam

Flori Roberts Perfect Tone - Cleansing Foam

A lighter-than-air, soap-free foam that whisks away skin-dulling dirt and debris while natural papaya enzymes gently exfoliate to uncover brighter and fresher looking skin.
Flori Roberts Perfect Brow Pencil

Flori Roberts Perfect Brow Pencil

Achieve complex brow looks with ease using this self sharpening, essential brow tool. Glides on easily, turning your untamable skimpy brows into perfectly natural, polished eyebrows accompanied by a special blending spoolie.
Flori Roberts Perfect Tone - Moisturize Super Light

Flori Roberts Perfect Tone - Moisturize Super Light

Uses Emblica, an herbal extract that naturally brightens and dramatically evens out skin tone while simultaneously defying the effects of aging.
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